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Tối ưu hóa ASO

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Tối ưu hóa ASO

Gaming

Jun 12, 2026

Udo Games: 50% CVR to Installs and 3x Keywords with Full-Funnel ASO

How Appvertiser AI helped UDO Games achieve 50% conversion rate to installs and 3x keyword growth for Street Life through full-funnel ASO with in-app events and purchases.

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Appvertiser AI partnered with UDO Games to optimize Street Life in the US market through comprehensive full-funnel ASO incorporating in-app events and purchase optimization, achieving a 50% conversion rate from views to installs and tripling keyword rankings.

REGION

Hoa Kỳ

CÁC KÊNH

iOS & Android

CAMPAIGN GOAL

CVR & Keyword Growth

+50%

CVR

3 lần

Tăng trưởng Từ khóa

01 / CHALLENGE

The constraint

In a highly competitive US casual gaming market, simply optimizing metadata was not enough. UDO Games needed a differentiated approach leveraging every available App Store feature to stand out and drive both visibility and conversion.

02 / STRATEGY

The operating model

Full-funnel ASO strategy addressing every stage of the user journey — from discovery through conversion and engagement — using in-app events optimization, in-app purchase strategy, and creative asset optimization simultaneously.

03 / EXECUTION

The system in motion

Launched three targeted in-app events to boost App Store Events section visibility and improve engagement signals. Optimized in-app purchase structure to send positive revenue signals to the algorithm. Optimized store listing and creative assets across the full funnel.

04 / RESULTS

Measured outcomes

+50% conversion rate from views to installs. 3x increase in keyword rankings. Full-funnel approach created compounding effect on both visibility and conversion.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, không a one-off win.

In competitive gaming categories, full-funnel ASO — including in-app events and purchase signals — delivers significantly better results than metadata optimization alone. Every App Store feature leveraged adds a multiplier effect.

Frequently Asked Questions

Appvertiser AI is an AI-powered platform for mobile user acquisition. It connects your ad channels, MMP, and internal data sources into one workspace, then uses AI to analyze performance, recommend the next best action, predict the outcome of a change before it's applied, and execute approved changes across every channel — with your team in control at every step. It's built on expertise from managing $700M+ in mobile ad spend across 140+ apps and games.

Mobile gaming studios (casual, midcore, social casino), fintech, subscription, travel, and entertainment apps. Clients range from global brands to growth-stage studios, including Playrix, Voodoo, TikTok, Fortis Games, DeNA, Dave, Airalo, Empower, and Proof of Play.

General-purpose AI tools summarize the data you paste in. They can't access your live campaign data, have no domain-specific decision intelligence, and can't take action. Appvertiser AI connects directly to your channels and MMP, is purpose-built for mobile UA decisions, and executes approved changes across every channel — not just advice, but action with your approval.

Across 140+ apps and games, customers see an average 61% ROAS improvement, 35% CPI reduction, and roughly 70% less campaign-management workload. Dave scaled from $120K to $2.1M in monthly spend in six months while holding ROAS targets. Proof of Play automated 80% of its UA operations with far faster launch cycles. Results reflect downstream events — purchases, subscriptions, retention — not vanity install counts.

Both. Clients include global brands like TikTok, Playrix, Voodoo, DeNA, and PlayStation, alongside growth-stage studios like Fortis Games, Proof of Play, and Whalo. The platform and, where needed, the services team adapt to your spend level, team size, and UA maturity — enterprise-grade decision-making without requiring an enterprise-sized team.

It's not either/or. A single senior UA hire covers one role in business hours; Appvertiser AI unifies your channels, predicts outcomes, and executes approved optimizations continuously, freeing whoever runs UA to focus on strategy and creative direction instead of manual campaign operations. Most teams get more leverage from the platform than from adding one more seat.

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Chiến lược tăng trưởng

US, UK

Skillz: Multi-Channel UA Strategy Driving +107% D180 ROAS

Appvertiser AI managed a $2.1M+ multi-channel UA operation for Skillz across 13 ad networks and DSPs over 3 months (August–November 2023), achieving +107% average D180 ROAS and -6.3% CPA reduction in the US and UK markets.

+107%

Average D180 ROAS

-6.3%

CPA Reduction

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Hoa Kỳ

Dave: Scaled Monthly UA Spend from $120K to $2.5M

Appvertiser AI partnered with Dave, a digital banking app with 10M+ users, to scale monthly UA spend from $120K to $2.5M — a 1,983% increase — through bid strategy optimization across Google Ads, Apple Search Ads, TikTok, and Snapchat. Dave went from a unicorn startup to a $4B valuation and a successful IPO during the engagement.

$2.5M

Chi tiêu hàng tháng

+198%

Chiến lược tăng trưởng

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