Udo Games: 50% CVR to Installs and 3x Keywords with Full-Funnel ASO
How Appvertiser AI helped UDO Games achieve 50% conversion rate to installs and 3x keyword growth for Street Life through full-funnel ASO with in-app events and purchases.
+50%
CVR
3 lần
Increase Keywords
Tóm tắt nhanh
Appvertiser AI partnered with UDO Games, a game development company specializing in casual and hyper-casual mobile games, to optimize the app store presence of Street Life in the US market. Through a comprehensive full-funnel ASO strategy incorporating in-app events and purchase optimization, Appvertiser AI achieved a 50% conversion rate from views to installs and tripled keyword rankings.
Thách Thức
UDO Games aimed to boost user acquisition for Street Life in the competitive US market for casual and action games.
The goal was to achieve higher visibility and conversion rates through an optimized ASO strategy. With thousands of casual games competing for the same keywords, simply optimizing metadata was not enough — UDO Games needed a differentiated approach leveraging every available App Store feature.
Giải pháp của Chúng Tôi
STRATEGY
Full-funnel ASO + In-app events + In-app purchases
THỊ TRƯỜNG
Hoa Kỳ
NỀN TẢNG
iOS và Android
DỊCH VỤ
ASO + Creative Production
Cách Chúng Tôi Đã Làm
01
Full-Funnel ASO Strategy
Appvertiser AI designed a full-funnel approach addressing every stage of the user journey within the app store — from discovery through conversion and engagement. This included optimizing the store listing, creative assets, and engagement signals simultaneously.
02
In-App Events Optimization
Launched three targeted in-app events designed to boost visibility in the App Store's Events section and improve engagement metrics that influence the ranking algorithm.
03
In-App Purchase Strategy
Optimized the in-app purchase structure to send positive revenue signals to the App Store algorithm, which favors apps demonstrating strong monetization — directly impacting organic ranking.
Kết quả
Appvertiser's full-funnel ASO strategy delivered a 50% conversion rate from views to installs and tripled keyword rankings for UDO Games' Street Life in the US market. The combination of metadata optimization, in-app events, and purchase strategy created a compounding effect on both visibility and conversion.
+50%
CVR (Views to Installs)
3 lần
Increase
Tăng trưởng Từ khóa
Ready to Scale your Gaming App?
Đặt Lịch Tư vấn Chiến lược
Đặt Lịch Hẹn
What is full-funnel ASO and how does it differ from traditional ASO?
Traditional ASO focuses primarily on keyword optimization and metadata. Full-funnel ASO addresses every stage: keyword visibility, in-app events for engagement signals, in-app purchase optimization for algorithm favorability, and creative optimization for conversion. For UDO Games, this delivered 50% CVR and 3x keywords.
How do in-app events impact app store rankings?
In-app events send engagement signals to the algorithm, improving organic visibility. For Street Life, launching three targeted events was a key component that contributed to tripling keyword rankings.
Can Appvertiser AI improve conversion rates for casual mobile games?
Yes. Appvertiser AI helped UDO Games' Street Life achieve a 50% conversion rate from views to installs in the competitive US casual games market through full-funnel ASO.
Các Nghiên cứu Tình huống Liên quan
Skillz
Một nền tảng trò chơi di động cạnh tranh, đạt được ROAS D180 trung bình +107%, CPA -6,3%, và quản lý chi tiêu hơn 2,1 triệu đô la trên 13 kênh quảng cáo trong 3 tháng.
+107%
ROAS D180
-6.3%
CPA
Đọc Toàn bộ Nghiên cứu Tình huống
Slickdeals: Ưu đãi & Giảm giá
Làm thế nào Appvertiser AI giúp Slickdeals tăng 75% khả năng hiển thị từ khóa và tăng 22% lượt cài đặt tự nhiên thông qua tối ưu hóa cửa hàng ứng dụng trong 12 tháng trên iOS.
+75%
Khả năng hiển thị Từ khóa
+22%
Lượt cài đặt tự nhiên
Đọc Toàn bộ Nghiên cứu Tình huống
