AI Platform

Growth Services

Studio Sáng Tạo

Tài nguyên

Bắt đầu

Features

Unified Analytics

Campaign Management

Decision Intelligence

Autonomous Execution

Creative Optimization

Growth Services

Chiến lược tăng trưởng

Hướng dẫn chuyên sâu được tích hợp trên nền tảng thực thi của AI để đưa ra quyết định thông minh hơn và tăng trưởng nhanh hơn.

Tối ưu hóa ASO

Kiểm thử, lặp lại và mở rộng quy mô tăng trưởng tự nhiên song song với các nỗ lực trả phí của bạn.

Ra mắt thử nghiệm

Xác thực chiến lược giữ chân người dùng, kiếm tiền và thu hút người dùng với phương pháp có cấu trúc, dựa trên dữ liệu.

Studio Sáng Tạo

Creative Type

Traditional

Crafted by creative experts. From concept to final asset, our creative team produces performance-focused ads designed to engage users and drive results.

Built for speed and scale. AI-powered production helps you turn ideas into more creative variations, test faster, and scale winning concepts across your campaigns.

Tài nguyên

Knowledge

Success Stories

Blog

What is Appvertiser AI?

Company

Liên hệ với chúng tôi

Studio Sáng Tạo

Gaming

Sep 17, 2026

Solitaire Spellbook by DeNA: 30% Higher IPM

How Appvertiser AI produced AI creatives for DeNA's Solitaire Spellbook that outperformed in-house and agency work, delivering 30% higher IPM across 5 channels.

Trusted by teams behind leading apps & games

EXECUTIVE SUMMARY

Appvertiser AI produced multi-format gaming creatives for DeNA, including statics, 2D assets, gameplay storytelling, and interactive playables.

REGION

CÁC KÊNH

CAMPAIGN GOAL

Creative Performance & IPM Optimization

Growth Channels

+30%

IPM

Creative Formats

01 / CHALLENGE

The constraint

DeNA needed its Solitaire Spellbook launch creative to outperform both an established in-house production team and an outside agency, while producing enough format variety to keep IPM climbing across five acquisition channels in the competitive US casual games market.

02 / STRATEGY

The operating model

AI creative production spanning four formats — static ads, 2D video, gameplay storytelling, and interactive playables — tested head-to-head against DeNA's in-house and agency-produced assets across TikTok Ads, Unity Ads, Meta Ads, AppLovin, and Google Ads to isolate the highest-IPM concept.

03 / EXECUTION

The system in motion

Produced a full mix of AI-generated static ads, 2D video, gameplay storytelling, and interactive playables for Solitaire Spellbook. Ran the creative set alongside DeNA's in-house and agency-produced assets on iOS and Android across five channels, tracking IPM by concept and format to surface the top performer.

04 / RESULTS

Measured outcomes

30% higher IPM than DeNA's second-best creative. Outperformed every in-house and agency-produced asset on the account. 4 AI-native creative formats produced and tested. Live across 5 channels on iOS and Android.

WHAT ENTERPRISE TEAMS CAN TAKE AWAY

A repeatable growth pattern, không a one-off win.

AI creative production can out-compete both internal teams and outside agencies on performance, not just speed. Testing multiple formats in parallel — not just one — is what surfaces the highest-IPM concept in a crowded casual games market.

Frequently Asked Questions

Appvertiser AI is an AI-powered platform for mobile user acquisition. It connects your ad channels, MMP, and internal data sources into one workspace, then uses AI to analyze performance, recommend the next best action, predict the outcome of a change before it's applied, and execute approved changes across every channel — with your team in control at every step. It's built on expertise from managing $700M+ in mobile ad spend across 140+ apps and games.

Mobile gaming studios (casual, midcore, social casino), fintech, subscription, travel, and entertainment apps. Clients range from global brands to growth-stage studios, including Playrix, Voodoo, TikTok, Fortis Games, DeNA, Dave, Airalo, Empower, and Proof of Play.

General-purpose AI tools summarize the data you paste in. They can't access your live campaign data, have no domain-specific decision intelligence, and can't take action. Appvertiser AI connects directly to your channels and MMP, is purpose-built for mobile UA decisions, and executes approved changes across every channel — not just advice, but action with your approval.

Across 140+ apps and games, customers see an average 61% ROAS improvement, 35% CPI reduction, and roughly 70% less campaign-management workload. Dave scaled from $120K to $2.1M in monthly spend in six months while holding ROAS targets. Proof of Play automated 80% of its UA operations with far faster launch cycles. Results reflect downstream events — purchases, subscriptions, retention — not vanity install counts.

Both. Clients include global brands like TikTok, Playrix, Voodoo, DeNA, and PlayStation, alongside growth-stage studios like Fortis Games, Proof of Play, and Whalo. The platform and, where needed, the services team adapt to your spend level, team size, and UA maturity — enterprise-grade decision-making without requiring an enterprise-sized team.

It's not either/or. A single senior UA hire covers one role in business hours; Appvertiser AI unifies your channels, predicts outcomes, and executes approved optimizations continuously, freeing whoever runs UA to focus on strategy and creative direction instead of manual campaign operations. Most teams get more leverage from the platform than from adding one more seat.

Sẵn sàng khi bạn cần

See the AI growth workforce in action

Book a walkthrough of how Appvertiser AI turns campaign signals into decisions, execution, and measurable growth.

Book a demo

Explore all case studies

→

Keep reading

Chiến lược tăng trưởng

US, UK

Skillz: Multi-Channel UA Strategy Driving +107% D180 ROAS

Appvertiser AI managed a $2.1M+ multi-channel UA operation for Skillz across 13 ad networks and DSPs over 3 months (August–November 2023), achieving +107% average D180 ROAS and -6.3% CPA reduction in the US and UK markets.

+107%

Average D180 ROAS

-6.3%

CPA Reduction

Read story

→

Chiến lược tăng trưởng

Hoa Kỳ

Dave: Scaled Monthly UA Spend from $120K to $2.5M

Appvertiser AI partnered with Dave, a digital banking app with 10M+ users, to scale monthly UA spend from $120K to $2.5M — a 1,983% increase — through bid strategy optimization across Google Ads, Apple Search Ads, TikTok, and Snapchat. Dave went from a unicorn startup to a $4B valuation and a successful IPO during the engagement.

$2.5M

Chi tiêu hàng tháng

+198%

Chiến lược tăng trưởng

Read story

→