Empower is a fintech company that provides short-term loans to help users manage cash flow between payments. The company was looking to expand its presence in the Mexican market, a high- growth but competitive landscape for fintech lending apps.

Acquiring quality users in LATAM fintech presents unique challenges: variable user intent across regions, strict compliance requirements for financial products, and the need to optimize not just for installs but for downstream actions — specifically, first loan conversions. Empower needed a partner who could navigate these complexities while scaling efficiently on Android in Mexico.